The style of the artwork is retro and fun yet still be contemporary and approachable. Our cheerful cast of characters and bright color palette transport one directly to a South Pole holiday party. Hand drawn typography and holiday icons complete the package and reinforce the hand-crafted quality of our product and our friendly, personable store atmosphere. The retro holiday theme creates a feeling of comfort, joy and, most importantly, the delightful spirit of the holiday season.
Project scope included: Initial Concept, Packaging, In-Store, Online for The Coffee Bean stores worldwide
Illustration by Tad Carpenter
Photography by Trevor Pearson